I am a Design Educator and Researcher working at the intersection of emotional design, material culture and design education. My primary research interest lies in the question of why and how consumer products evoke emotions. I develop tools and methods that facilitate an approach for emotion-driven design, and examine how design education can cultivate practitioners who integrate intellectual rigour with hands-on making.
Research
Investigating affective responses to products and developing frameworks for emotion-led design of products.
Examining the cultural dimensions of craft knowledge and its integration into contemporary product design practice.
Developing pedagogical frameworks and tools for design research and design education.
Publications
Journal Articles
Unveiling Gender Differences in Visual Metaphor Interpretation in Indian Banking Print Advertising ↗
Archives of Design Research, 37(4), 99–116
Understanding Emotions and their Role in the Design of Products: An Integrative Review ↗
Archives of Design Research, 34(3), 5–21
Emotion Assessment Methods in the Field of Product Design: A Review ↗
The International Journal of Design Education, 16(2), 1–19
Conference Proceedings
Play-based Education for Early English Literacy ↗
ATLAS International Design Conference 2025 (AIDC 2025), pp. 230–250 · Atlantis Press
Emotional Interactivity of Products: A Literature Review ↗
Proceedings of the Design Society, 5, 1465–1473
International Conference on Research into Design (ICoRD 2025), pp. 499–510 · Springer Nature
Developing an Ideation Method for Emotive Form Design of Products ↗
ICORD 2023, Smart Innovation, Systems and Technologies, vol. 346 · Springer
A Framework for the Design of Smart Wearable Devices Using Emotional Design Approach ↗
ICORD 2023, Smart Innovation, Systems and Technologies, vol. 346 · Springer
Design, Emotions, and Theories of Product Emotion: A Review ↗
15th International Conference of the European Academy of Design · Blucher, pp. 418–426
Designing for Emerging Aesthetics: Product Semantics Approach to the Design of Smartwatches ↗
NordDesign 2022, Copenhagen
Research Opportunity Identification: A Pedagogical Framework for Design Research ↗
E&PDE 2021, VIA University, Herning, Denmark
Designing for Children with focus on 'Play and Learn' · IIT Bombay · ISBN 978-81-931260-8-0
Teaching
DSL7520
Studies in Form and Aesthetics
Cultivating formal intuition through systematic 2D and 3D form exploration, perceptual sensitisation, material awareness, and the development of a critical vocabulary for articulating aesthetic intent.
DSL7540
Product Visualisation & Ideation
Sketching and digital visualisation techniques for communicating design ideas, paired with structured ideation methods for conceptual product development.
DSL7560
Computer-Aided Design
Parametric 3D modelling using industry-standard CAD platforms; from design intent to manufacturable geometry.
DSL7690
Computational Design & Digital Fabrication
Algorithmic and data-driven approaches to form generation, design-to-fabrication reasoning, and hands-on digital fabrication using 3D printing and laser cutting.
Experience
Academic Positions
Aug 2023 – Present
Assistant Professor
School of Design, IIT Jodhpur, Rajasthan
May 2023 – Aug 2023
Assistant Professor
Dhirubhai Ambani Institute of Information and Communication Technology, Gandhinagar
Nov 2021 – Apr 2023
Assistant Professor
Dept. of Fashion & Lifestyle Accessories, NIFT Bhopal
Guest / Visiting Faculty
Aug–Dec 2025
Visiting Faculty
Gati Shakti Vishwavidyalaya, Central University under Ministry of Railways
Jul–Nov 2022
Guest Faculty
National Institute of Design Madhya Pradesh (NIDMP)
Jul–Nov 2022
Guest Faculty
School of Planning and Architecture (SPA) Bhopal
Industry Experience
Jul 2016 – Jul 2018
Manager — Design
Godrej Interio, Godrej & Boyce Mfg. Co. Ltd., Mumbai
Jul 2011 – Aug 2013
Senior Design Engineer (Mechanical)
Larsen & Toubro Ltd., ECC Division, Kolkata
Curriculum Vitae
Education
Jul 2018 – May 2023
PhD in Design
Dept. of Design, IIT Guwahati
Jul 2014 – May 2016
M.Des. in Industrial Design
IDC School of Design, IIT Bombay
Jul 2007 – Jun 2011
B.E. in Mechanical Engineering
Yeshwantrao Chavan College of Engineering, Nagpur
Current Position
Aug 2023 – Present
Assistant Professor
School of Design, IIT Jodhpur, Rajasthan
News & Updates
Toy-based Integrated Pedagogy for Mathematics — STEM Teacher Training Program, PM SHRI Jawahar Navodaya Vidyalaya ↗
December 2025 · 50 Teachers from Delhi, Rajasthan & Haryana
नवसृजन — Design Innovation Workshop at IIT Jodhpur ↗
November 2025 · Session on Market Trends and Consumer Behaviour
Visiting Faculty — Design Thinking Course, Gati Shakti Vishwavidyalaya ↗
August – December 2025 · Two cohorts of 70+ first-year B.Tech students
Contact
Open to research collaboration, consultancy, and academic correspondence.