Dr. Gaurav Vinodrao Vaidya

Assistant Professor
School of Design
Indian Institute of Technology Jodhpur
Dr. Gaurav Vinodrao Vaidya

I am a Design Educator and Researcher working at the intersection of emotional design, material culture and design education. My primary research interest lies in the question of why and how consumer products evoke emotions. I develop tools and methods that facilitate an approach for emotion-driven design, and examine how design education can cultivate practitioners who integrate intellectual rigour with hands-on making.

Research

Research Areas

Emotional Design

Investigating affective responses to products and developing frameworks for emotion-led design of products.

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Design & Material Culture

Examining the cultural dimensions of craft knowledge and its integration into contemporary product design practice.

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Design Education & Pedagogy

Developing pedagogical frameworks and tools for design research and design education.

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Research Lab

Publications

Journal Articles

2024

Unveiling Gender Differences in Visual Metaphor Interpretation in Indian Banking Print Advertising ↗

Das, P., Basak, A., Vaidya, G., Singh, G., Banik, G., & Majhi, M.

Archives of Design Research, 37(4), 99–116

2021

Understanding Emotions and their Role in the Design of Products: An Integrative Review ↗

Vaidya, G., & Kalita, P. C.

Archives of Design Research, 34(3), 5–21

2021

Emotion Assessment Methods in the Field of Product Design: A Review ↗

Vaidya, G., & Kalita, P. C.

The International Journal of Design Education, 16(2), 1–19

Conference Proceedings

2026

Play-based Education for Early English Literacy ↗

Pandey, A., & Vaidya, G. V.

ATLAS International Design Conference 2025 (AIDC 2025), pp. 230–250 · Atlantis Press

2025

Emotional Interactivity of Products: A Literature Review ↗

Pandey, A., & Vaidya, G. V.

Proceedings of the Design Society, 5, 1465–1473

2025

Evaluation of the Effect of Using Figures of Speech (FoS) Card Tool on Creativity in Product Form Ideas ↗

Vaidya, G.

International Conference on Research into Design (ICoRD 2025), pp. 499–510 · Springer Nature

2023

Developing an Ideation Method for Emotive Form Design of Products ↗

Vaidya, G., & Kalita, P. C.

ICORD 2023, Smart Innovation, Systems and Technologies, vol. 346 · Springer

2023

A Framework for the Design of Smart Wearable Devices Using Emotional Design Approach ↗

Vaidya, G., & Kalita, P. C.

ICORD 2023, Smart Innovation, Systems and Technologies, vol. 346 · Springer

2023

Design, Emotions, and Theories of Product Emotion: A Review ↗

Vaidya, G.

15th International Conference of the European Academy of Design · Blucher, pp. 418–426

2021

Research Opportunity Identification: A Pedagogical Framework for Design Research ↗

Vaidya, G., & Kalita, P. C.

E&PDE 2021, VIA University, Herning, Denmark

2021

Human Centered Design Approach in Development of Educational Toy: A Case Study of Alphabets Learning ↗

Vaidya, G.

Designing for Children with focus on 'Play and Learn' · IIT Bombay · ISBN 978-81-931260-8-0

Teaching

Courses

DSL7520

Studies in Form and Aesthetics

Cultivating formal intuition through systematic 2D and 3D form exploration, perceptual sensitisation, material awareness, and the development of a critical vocabulary for articulating aesthetic intent.

DSL7540

Product Visualisation & Ideation

Sketching and digital visualisation techniques for communicating design ideas, paired with structured ideation methods for conceptual product development.

DSL7560

Computer-Aided Design

Parametric 3D modelling using industry-standard CAD platforms; from design intent to manufacturable geometry.

DSL7690

Computational Design & Digital Fabrication

Algorithmic and data-driven approaches to form generation, design-to-fabrication reasoning, and hands-on digital fabrication using 3D printing and laser cutting.

Experience

Academic & Industry Experience

Academic Positions

Aug 2023 – Present

Assistant Professor

School of Design, IIT Jodhpur, Rajasthan

May 2023 – Aug 2023

Assistant Professor

Dhirubhai Ambani Institute of Information and Communication Technology, Gandhinagar

Nov 2021 – Apr 2023

Assistant Professor

Dept. of Fashion & Lifestyle Accessories, NIFT Bhopal

Guest / Visiting Faculty

Aug–Dec 2025

Visiting Faculty

Gati Shakti Vishwavidyalaya, Central University under Ministry of Railways

Jul–Nov 2022

Guest Faculty

National Institute of Design Madhya Pradesh (NIDMP)

Jul–Nov 2022

Guest Faculty

School of Planning and Architecture (SPA) Bhopal

Industry Experience

Jul 2016 – Jul 2018

Manager — Design

Godrej Interio, Godrej & Boyce Mfg. Co. Ltd., Mumbai

Jul 2011 – Aug 2013

Senior Design Engineer (Mechanical)

Larsen & Toubro Ltd., ECC Division, Kolkata

Curriculum Vitae

Academic Profile

Education

Jul 2018 – May 2023

PhD in Design

Dept. of Design, IIT Guwahati

Jul 2014 – May 2016

M.Des. in Industrial Design

IDC School of Design, IIT Bombay

Jul 2007 – Jun 2011

B.E. in Mechanical Engineering

Yeshwantrao Chavan College of Engineering, Nagpur

Current Position

Aug 2023 – Present

Assistant Professor

School of Design, IIT Jodhpur, Rajasthan

↓ Download Full CV

News & Updates

Recent Activities

2025

Toy-based Integrated Pedagogy for Mathematics — STEM Teacher Training Program, PM SHRI Jawahar Navodaya Vidyalaya ↗

Outreach · IIT Jodhpur & Navodaya Leadership Institute, Udaipur

December 2025 · 50 Teachers from Delhi, Rajasthan & Haryana

2025

नवसृजन — Design Innovation Workshop at IIT Jodhpur ↗

Workshop · JCKIF, NIFT Jodhpur & FDDI Jodhpur

November 2025 · Session on Market Trends and Consumer Behaviour

2025

Visiting Faculty — Design Thinking Course, Gati Shakti Vishwavidyalaya ↗

Teaching · Central University under the Ministry of Railways

August – December 2025 · Two cohorts of 70+ first-year B.Tech students

Contact

Open to research collaboration, consultancy, and academic correspondence.

Phone0291 280 1787
OfficeSchool of Design, IIT Jodhpur, Rajasthan 342037

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